{
  "@type": "Article",
  "type": "knowledge",
  "title": "Skin changes after 45 — and a simple routine",
  "url": "https://helsama.se/en/kunskap/hudforandringar-efter-45-enkel-rutin/",
  "language": "en",
  "summary": "Over the years, the feel and appearance of the skin change — it becomes drier and loses elasticity, especially on the neck and décolletage. Here is a simple, caring routine and which ingredients are suitable for mature skin.",
  "answer": "Short answer:",
  "author": {
    "name": "Daniel Johansson",
    "url": "https://helsama.se/forfattare/daniel",
    "jobTitle": "Grundare, Helsama OÜ"
  },
  "publisher": {
    "name": "Helsama OÜ",
    "url": "https://helsama.se"
  },
  "published_date": "2026-06-13T07:42:19.153311+00:00",
  "modified_date": "2026-07-12T08:08:19.523661+00:00",
  "category": "kannavalley",
  "image": "https://rajqtzgkxymypdinmmgj.supabase.co/storage/v1/object/public/knowledge-images/hudforandringar-efter-45-enkel-rutin.webp",
  "video": null,
  "markdown_url": "https://helsama.se/en/kunskap/hudforandringar-efter-45-enkel-rutin.md",
  "faq": [
    {
      "question": "Why is the skin on the neck affected earlier?",
      "answer": "The skin on the neck and décolletage is thinner and has fewer sebaceous glands than the face, so it tends to feel drier earlier. Therefore, it is wise to care for these zones together with the face."
    },
    {
      "question": "Which product is suitable for mature skin?",
      "answer": "A nourishing facial oil for the face, neck, and décolletage is a good foundation. Choose products with moisturising and skin-conditioning ingredients."
    },
    {
      "question": "How often should I use a facial oil?",
      "answer": "Follow the product's instructions for use — often 3–5 drops morning and/or evening, massaged until absorbed."
    },
    {
      "question": "Can I use the same product on my neck and décolletage?",
      "answer": "Yes — a Face & Neck oil is specifically designed to care for the face, neck, and décolletage together."
    }
  ],
  "related": [
    {
      "title": "Vad är peptider i hudvård?",
      "url": "https://helsama.se/en/kunskap/vad-ar-peptider-i-hudvard/"
    },
    {
      "title": "Vad är arnika i hudvård?",
      "url": "https://helsama.se/en/kunskap/vad-ar-arnika-i-hudvard/"
    },
    {
      "title": "Så läser du en INCI-lista på naturlig hudvård",
      "url": "https://helsama.se/en/kunskap/lasa-inci-lista-naturlig-hudvard/"
    }
  ],
  "content_markdown": "[](/produkt/kannavalley-face-neck-oil)\n\n**Short answer:** Over the years, skin tends to feel drier, thinner, and less elastic — and it ages differently on the face, neck, and décolletage. A simple routine with moisturising, nourishing products and a moment of massage helps the skin feel softer and look smoother and firmer. This is about the skin's surface and appearance — not about treating anything medical.\n\n## How skin feels and looks with age\n\nSkin gradually changes throughout life. Many experience it becoming drier and losing some elasticity, and fine lines becoming more visible. The neck and décolletage often change earlier than the face, as the skin there is thinner and has fewer sebaceous glands — but these zones are easily forgotten in the routine.\n\nThis is a natural part of living skin. The goal of a mature skin routine is simple: keep the skin moisturised, soft, and healthy in feel and appearance.\n\n## A simple routine for mature skin\n\n- **Cleanse gently** morning and evening.\n\n- **Moisturise and care for** face, neck, and décolletage together — three zones that benefit most from being treated as one. A nourishing oil is useful here: our [Face & Neck Oil](/blog/natural-beauty-kannavalley-hudvard) combines hemp seed oil, botanical oils, and peptides for a firmer and smoother skin feel.\n\n- **Take a moment for massage.** A few drops of oil and a calm facial massage turn the routine into a moment for yourself rather than a task to rush through.\n\n- **Don't forget sensitive skin.** Intimate skin also becomes more sensitive and drier with age and benefits from mild moisturisation — e.g., [Íntima Care Oil](/blog/natural-beauty-kannavalley-hudvard) with calendula and hemp seed oil.\n\n## Ingredients suitable for mature skin\n\n- **Peptides** — actives that make the skin look firmer and smoother. [What are peptides in skincare?](/kunskap/vad-ar-peptider-i-hudvard)\n\n- **Hemp seed oil** — emollient and skin-conditioning, rich in omega-3/6. [More about Cannabis Sativa Seed Oil](/kunskap/cannabis-sativa-seed-oil-inci).\n\n- **Hyaluronic acid** — moisturises and gives a plumper, smoother appearance.\n\n- **Botanical oils** (kahai, buriti, passion fruit) — antioxidants and nourishment for the skin surface.\n\n- **Calendula** — caring, a classic choice for sensitive skin. [Read more](/kunskap/vad-ar-calendula-ringblomma-i-hudvard).\n\n| Ingredient for mature skin | Cosmetic role |\n| --- | --- |\n\n | Peptides | Firmer, smoother appearance |\n\n | Hemp seed oil | Emollient, skin-conditioning (omega-3/6) |\n\n | Hyaluronic acid | Moisturises, plumper/smoother appearance |\n\n | Botanical oils (kahai, buriti, passion fruit) | Antioxidants, nourishment for the skin surface |\n\n | Calendula | Caring, for sensitive skin |\n\n## Frequently asked questions\n\n### Why is the skin on the neck affected earlier?\n\nThe skin on the neck and décolletage is thinner and has fewer sebaceous glands than the face, so it tends to feel drier earlier. Therefore, it is wise to care for these zones together with the face.\n\n### Which product is suitable for mature skin?\n\nA nourishing facial oil for the face, neck, and décolletage is a good foundation. Choose products with moisturising and skin-conditioning ingredients.\n\n### How often should I use a facial oil?\n\nFollow the product's instructions for use — often 3–5 drops morning and/or evening, massaged until absorbed.\n\n### Can I use the same product on my neck and décolletage?\n\nYes — a Face & Neck oil is specifically designed to care for the face, neck, and décolletage together.\n\n## Sources\n\n- [CosIng — EU's database of cosmetic ingredients](https://ec.europa.eu/growth/tools-databases/cosing/)\n\n- [Regulation (EU) 655/2013 on claims for cosmetics — EUR-Lex](https://eur-lex.europa.eu/legal-content/SV/TXT/?uri=CELEX:32013R0655)\n\n- [Swedish Medical Products Agency — Cosmetics](https://www.lakemedelsverket.se/sv/kosmetika)\n\n[](/produkt/kannavalley-intima-care)"
}